Cuba Direct has been given the prestigious award of "Cuba's Leading Travel Agency" at the 28th World Travel Awards for the fifth consecutive year. Read on and find out more about this huge honour!
Cuba Direct: Leading the way - again!
Cuba Direct has been given the prestigious award of "Cuba's Leading Travel Agency" at the 28th World Travel Awards for the fifth consecutive year. This is a huge honour considering the quality nominees put forward for the prize, including All Ways Travel, Cubaism, and Travelnet Cuba.
This accolade for Cuba Direct goes back to 2017, now having won five consecutive awards, showcasing their ongoing excellence and commitment to the region's travel and tourism sector.
Cuba Direct will now be invited to a photocall winners' presentation with World Travel Awards President and Founder, Graham Cooke at Expo 2020 Dubai.
What are the World Travel Awards?
The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards brand is recognised globally as the ultimate hallmark of industry excellence.
Now in its 28th anniversary year in 2021, its annual programme is known to be the most prestigious and comprehensive in the global industry. Each year, the organisers cover the globe scheduling a series of regional gala ceremonies to recognise excellence within each continent, culminating in a Grand Final at the end of the year.
These gala ceremonies are regarded as milestone events in the travel calendar, attended by the industry's key decision-makers, figureheads, influencers and media. The programme, its winners and its sponsors are represented globally on social media, with fresh daily content across multiple platforms.
Despite the ongoing global challenges, the appetite for travel has reached unprecedented levels. Evidence is reflected in the World Travel Awards annual voting figures. For example, in 2019, there were a record 1,945,965 votes cast, a 17% increase from the previous record.
Furthermore, in 2020, a record 2,033,494 votes were cast, with more people taking part than in any other year of WTA's 28-year history, representing a huge vote of confidence for the travel and tourism industry.
Who were the other winners around the world?
Cuba Direct has triumphed in the Caribbean region, but which travel agencies hit the top spot around the world?
Abercrombie & Kent China won in the Asian region, Regency Travel & Tours won in the Middle East's region, Allure Travel by CTM won in North America, with the Great Canadian Travel Group triumphing in Canada, with Flight Centre scooping the prize for Oceania.
So what's next?
With COVID-19 restrictions and protocols making people from all over the world celebrate this occasion together, each region has been designated a "Winners' Day".
Cuba Direct will therefore be promoting their incredible achievement as a World Travel Awards winner on 21st October 2021. What's more, they will continue giving sound advice and helping yet more travellers to explore, discover and fall in love with Cuba.
Well done Cuba Direct - here's to another five years!