An article from Prensa Latina has confirmed that a tourist observatory is scheduled to open in the eastern Cuban province of Holguin. As the first of its kind in Cuba, it will be made up of tourism specialists, travel agencies, tour operators, tourist industry experts, and professors and students from the University of Holguin.
Putting Holguin back on Cuba's map
An article from Prensa Latina has confirmed that a tourist observatory is scheduled to open in the eastern Cuban province of Holguin. As the first of its kind in Cuba, its purpose is to promote the huge potential Holguin has as a tourist destination in the foreign market.
Although other Cuban cities like Havana, Varadero, Baracoa, Trinidad, Cienfuegos, and Santiago de Cuba may hog more of the tourist limelight, Holguin is actually the island's fourth-biggest city.
However, there's a thought that it is sometimes overlooked as far as travel and tourism are concerned. This may come as somewhat as a surprise considering the stunning local attractions that Holguin has to offer.
Holguin is, in fact, one of Cuba's most beautiful locations, mainly due to the quality of its fine, white sandy beaches, history, culture and significant recent investments in the area.
You only have to look as far as Playa Guardalavaca, Playa Esmeralda, and Playa Pesquero in order to understand why this part of Cuba is becoming so sought after.
Between the stunning Caribbean beaches of Guardalavaca and Esmeralda, are dry tropical forests where endemic Cuban birdlife like emerald hummingbirds can be seen.
What's more, there's a daily flea market that is very popular for picking up handmade Cuban souvenirs and other genuinely authentic artisan crafts.
Another main tourist attraction is the Taino museum between Guardalavaca and Banes, and the wildlife trail at Bahia de Naranjo. Bahia de Naranjo also offers tourists the chance to swim with dolphins and there's even a small zoo for young children.
What's the main purpose of this observatory?
As the Prensa Latina article specifies, the observatory is being set up to better analyse the variables within the tourist sector, as well as the trends and statistics of whence travellers come, and the major market niches where Holguin's attractions can be perfected.
"The project results from the need to increase the commercialisation of this destination in partnerships between all factors of the sector and the academy." - Eddy Santos, Provincial Tourism Ministry (MINTUR) Delegate
In order to achieve these goals, the observatory will be made up of MINTUR specialists, travel agencies, tour operators, tourist industry experts, and professors and students from the University of Holguin.
Some of the main priorities are to increase the presence of this destination on several digital platforms, offering a continuous update of the product, and lastly, to attract, organise, assess, and process all the collected information for effective scientific management.
Holguin does have an international airport, Frank Pais Airport (HOG), further facilitating the potential it has for inter-continental tourism. It's also connected to the rest of the country's numerous tourist regions by well-maintained roads and motorways.
It's likely that over the coming years, Holguin will take some large strides towards being the hugely popular tourist destination it could well be.