Iberostar Cuba launch a real-life client experience campaign to welcome holidaymakers back to Cuba

Iberostar Cuba launch a real-life client experience campaign to welcome holidaymakers back to Cuba

Iberostar Cuba launch a real-life client experience campaign to welcome holidaymakers back to Cuba

 17 September 2021   Cuba Direct

The Cuban division of the Spanish hotel chain Iberostar Hotels and Resorts has launched a fantastic new real-life client experience campaign entitled #CantWaitToSeaYouAgain, which aims at welcoming back tourists to Cuba for the re-opening of its borders on 15th November. Read on and find out more!

#CantWaitToSeaYouAgain, real travellers and real experiences in Cuba

Cuba's division of Iberostar Hotel and Resorts has launched a new real-life client experience campaign entitled #CantWaitToSeaYouAgain, which aims at welcoming back tourists to Cuba for the re-opening of its borders on 15th November.

This campaign is based on the personal experiences of tourists from all over Europe and North America who have sent in photographs and short videos of their holiday experiences on the Caribbean island.

The idea is to promote Cuba as a safe tourist destination following the pandemic, whilst coinciding with the approaching re-opening of the country's borders on 15th November.

The Cuban Ministry of Tourism (MINTUR) recently released a statement confirming that increased flexibility would be shown to incoming holidaymakers from 15th November onwards, listing that hygiene and sanitary protocols will be made more flexible when travellers arrive in Cuba, with the focus being on monitoring symptomatic patients and taking temperatures.

In addition, PCRs will not be required upon arrival, and the travellers' own national vaccination certificate will be officially recognised by Cuba.

How has Cuba coped with battling COVID-19?

Few countries have taken such a determined stance against COVID-19 as Cuba, with scientists on the island have worked on no fewer than five vaccines overall: Soberana 01, Soberana 02 and Soberana Plus, as well as Abdala and Mambisa (the latter a nasal spray).

It's estimated that more than 90% (92.6%) of the entire Cuban population, 11.2 million people, will have received the three-doses of their COVID-19 vaccines by 15th November, even including the 2 to 18 years old age demographic.

Who is Iberostar?

Iberostar Hotel and Resorts, the brand that has launched the #CantWaitToSeaYouAgain campaign, is a hotel chain based in Marbella, Spain, with hotels and resorts located all over Europe, North America, Latin America, and Africa, and has held a strong presence in Cuba over the last 25 years.

They have recently re-opened new facilities in Varadero: Iberostar Tainos, Iberostar Laguna Azul, and Iberostar Selection Varadero, as well as the new Iberostar Selection Esmeralda, a five-star hotel located on the beachfront in Cayo Cruz.

At their top level of quality, Iberostar Group has the Coral Level brand. Currently, Iberostar has five Coral Level hotels in its portfolio worldwide, two of them being in Cuba. These are the Coral Level at Iberostar Selection Holguin and the recently inagurated Coral Level at Iberostar Selection Ensenachos.

Great holiday experiences in Cuba!

There's an old adage that says that the proof is always in the pudding. It's all very well investing money and time into marketing campaigns to bring tourists back after the enforced hiatus that COVID-19 brought, but what is the best way to do it?

Simple. By asking the people that have visited Cuba recently and getting them to share their wonderful experiences.

There's such a theme of authenticity and truth about the #CantWaitToSeaYouAgain campaign. It's like the best travel review ever written.

What's more, the photos and videos are striking. These are real experiences from real tourists, living the holiday of a lifetime.

You only have to look at @mila18_87 to see her relaxing in the turquoise shallows of the crystal sea, soaking up the sun, @sharipo84 enjoying a glass of champagne on a white sandy beach, or @natalka_korol sleeping under a palm tree to see that people are visiting Cuba and having a wonderful time.

The videos are equally as captivating. One video sent in by tourist @i_am_liudmila shows her dancing on the sands at sunset, while @nziablikova follows a similar style, capturing a dining table on the beach while the sun sets over the Caribbean Sea.

This real-life content in the #CantWaitToSeaYouAgain campaign will no doubt encourage many other tourists from all over Europe and North America that Iberostar and Cuba make for the best choice in the Caribbean this Autumn.

Visit Cuba from 15th November, and turn the real-life holiday experiences you see other people living, into your own dream memories!

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