Melia Cuba's promotional video highlighting the beauty of Cuba wins a "Relaunch Travel Award 2021". Read on and find out more about this Caribbean island's many charms!
Melia Hotels and The Soul of Cuba
Melia Cuba's latest promotional video highlighting the beauty of Cuba has won the prestigious "Relaunch Travel Award 2021", an accolade given to the most inspiring marketing communications in the international tourism industry.
Entitled "El Alma de Cuba", or "The Soul of Cuba", the video was announced as the winner during a virtual broadcast conducted by the organisers of the contest, the emerging media company FRAMEN and the B2B tourism portal Expipoint, both based in Germany.
It's not the first time that the video has gained recognition in international competition either. It also impressed jurors last year at the Golden City Gate Festival.
"The video's power to motivate its viewers was also recognised back in 2020 at The Golden City Gate Festival, which is held at the important ITB Tourism Fair in Berlin. On that occasion, the video "El Alma de Cuba" came third in the International Hotel Companies category."
Showcasing Cuba's array of wonders
Since its launch in the Spring of 2019, the "El Alma de Cuba" campaign showcases the joy of visiting this Caribbean island in order to discover the wide range of captivating charms it provides.
"There are magical cities, fascinating nature, dream beaches, as well as legends and traditions that combine to make an unforgettable experience that has to be lived."
Bearing in mind that the "Relaunch Travel Award 2021" was organised in Germany, it's an important piece of marketing for Melia Cuba.
German travellers form part of an extremely important market for Melia, and Germany historically ranks among the top ten sources of tourism for the whole island.
It's for that very reason that Melia Cuba is so proud to accept the award as it signifies that Cuba, and its soul, still provokes such a lure on an international stage.
Who is Melia Cuba?
Melia provides 40 hotels in Cuba, located across the island in stunning places such as Cayo Coco, Cayo Guillermo, Cayo Largo, Cayo Santa Maria, Trinidad, Holguin, Havana, Santiago de Cuba, Varadero, Camaguey, and Cienfuegos.
With hotels and resorts located in Cuba's best destinations, Melia Cuba hotels are a great option for discerning travellers to explore and discover Cuba in full comfort.
Melia Cuba has hotels in city centres, on beachfronts, or right near places of significant interest. Each one is specially designed for tourists, business trips or conventions, so visitors are free to choose from luxury hotels, all-inclusive hotels, romantic hotels, family hotels, adult-only hotels, business hotels, and even hotels specifically geared towards water sports.
Using Melia Cuba Hotels as a base makes it easy to fall in love with this stunning Caribbean island. It's a place of unparalleled natural beauty and huge contrasts where you can discover historic colonial cities untouched by time, lush tropical countryside, idyllic keys, picture-postcard beaches, fine gastronomy and the infectious Cuban rhythm that you'll feel as soon as you arrive.
"Explore Havana, packed with unique attractions and declared a World Heritage Site by UNESCO. Visit Varadero, famous for its endless beaches of fine sand and elegant resorts. Come and see the colonial city of Trinidad, declared a World Heritage Site by UNESCO; the paradise islets of Cayo Largo and Cayo Santa Maria with their wonderful white sands and crystal-clear waters. Don't forget the city of Cienfuegos and the largest coral reef discovered in Cuba, not forgetting Camagüey, a stunning city with its unique urban architecture."